Functional Product Design & Formulation Strategy

I partnered with a UK based start up to design and refine a powdered supplement, focusing on building a product that was technically sound, commercially viable, and clearly differentiated in a crowded category.

Approach

• Deconstructed the existing concept to identify gaps between intended positioning and actual formulation

• Rebuilt the ingredient framework to ensure each component served a distinct, defensible purpose

• Balanced efficacy, cost, and format constraints to create a formulation suitable for scale

• Evaluated safety thresholds and daily usage scenarios to support practical real-world use

• Stress-tested the formulation against alternative directions to avoid unnecessary complexity

• Defined how the core product should evolve into a broader product range over time

Outcome

• A more disciplined and coherent formulation aligned to a single, clear product concept

• Improved efficiency in ingredient selection and overall product design

• Stronger linkage between formulation, user experience, and commercial positioning

• Reduced risk of over-engineering or diluted messaging

• A scalable foundation for future product iterations and extensions