The LANDSCAPE

Most health and wellness products fail at the same point: the science is either misunderstood, overstated, or never properly translated into commercial decisions.

That creates risk—products that lack credibility, claims that are difficult to defend, and positioning that does not stand up under scrutiny.

I work with companies to resolve this.

Background

I am a PhD-qualified specialist in human physiology and nutrition, with over 15 years’ experience across academia, healthcare consulting, market research, and commercial strategy.

I have authored 25+ peer-reviewed publications and have worked with product, marketing, and insight teams to turn complex scientific and consumer evidence into clear, defensible decisions.

What I do

My role is not to summarise research. It is to interpret it, challenge it where necessary, and apply it in a way that is both scientifically credible and commercially viable.

In practice, this means helping teams answer the questions that matter:

• Is this product genuinely supported by the science?

• What can we say—and what should we avoid saying?

• Where is the evidence strong, and where is it weak or overstated?

• How do we translate mechanisms and research into positioning that is clear, credible, and differentiated?

Areas of focus

I typically work across these areas:

Product
Defining what to build, how to formulate it, and whether the underlying science justifies the concept.

Claims
Assessing what is defensible based on the evidence, and identifying scientific and regulatory risk before it becomes a problem.

Positioning / Communications
Translating complex biology into clear, credible narratives that support product differentiation and commercial strategy.

Approach

My approach is deliberately practical. I evaluate the quality of the evidence, identify what is commercially usable, and turn it into actionable recommendations that inform strategy, product, claims, and positioning decisions.

Clients

I work with supplement brands, health and wellness start-ups, consumer health companies, agencies, marketers, and investors who need confidence in the scientific basis of what they are building, saying, and selling. Even if you don’t fit into any of these categories, please send an enquiry if you need turn scientific evidence into credible products, claims, and positioning.

Get in touch

If you are making decisions about a health-related product and need a clear view of what the science actually supports, I can help.